On February 17-19, 2010, the Academy of Interactive Arts & Sciences held their 9th annual D.I.C.E. Summit. This year’s Summit was held at the Red Rock Resort & Casino. For three days the D.I.C.E. Summit was home to the brightest and most creative minds of the interactive entertainment industry to share partake in seminars and exchange all ideas both in and out of the video game industry. Acclaimed speakers from the industry included: Activision CEO Bobby Kotick, Disney Interactive Media Group President Stephen Wadsworth, Electronic Arts COO John Schappert, Carnegie Mellon University Professor Entertainment and Technology Jesse Schell and Naughty Dog Game Designer Richard Lemarchand.
The 13th Annual Interactive Achievement Awards took place Thursday, February 18, 2010, in Las Vegas, Nevada. The ceremony’s 13th anniversary show brought together the best, brightest, and biggest names in gaming to celebrate accomplishment, creativity, and great games from 2009. This year the Academy proudly presented Doug Lowenstein with a Lifetime Achievement Award, inducted Mark Cerny into the Hall of Fame and presented for the first time the Pioneer Award to David Crane.
Additionally the 1st Annual Indie Game Challenge took place on Friday, February 19, 2010, in Las Vegas at the Red Rock Hotel Resort & Casino. The ceremony’s 1st anniversary event celebrated budding amateur and professional game makers and their impressive accomplishments. G4 TV X-Play host and gamer Adam Sessler hosted this event.