On February 9-10, 2006 the Academy of Interactive Arts & Sciences held their 5th annual D.I.C.E. Summit. The two-day Summit was held at Green Valley Ranch in Las Vegas. The D.I.C.E. Summit for two days hosted the brightest and most creative minds of the interactive entertainment industry to partake in seminars and exchange all ideas both in and out of the video game industry. Acclaimed speakers from the industry included: NCsoft North America executives and brothers Richard and Robert Garriott, Sony Computer Entertainment Director of Product Development Fumito Ueda, Nintendo’s Executive VP of Sales and Marketing Reginald Fils-Aime, Lionhead Studios founder Peter Molyneux and Maxis Chief Designer and co-founder Will Wright. Special speakers from outside of the industry included: BMW Group Designworks’ Director of Advanced Communications Alec Bernstein and Screenwriter/Producer David Franzoni responsible for Amistad and Gladiator.
It was during the 5th Annual D.I.C.E. Summit that the 9th Annual Interactive Achievement Awards was also celebrated. The year’s Awards ceremony was held at “The Joint” at the Hard Rock Hotel and Casino in Las Vegas on February 9, 2006. Hosted for the first time by comedian, actor and avid gamer, Jay Mohr, it also featured its first red carpet event, celebrity presenters from film, television and sports, along with musical acts directly from video games.