Tammy Levine

Tammy Levine is a strategic global business leader and trusted game industry voice. She has held leadership roles at some of the world’s most influential technology and entertainment companies, including Xbox, Apple, and Electronic Arts. She currently serves as a Strategic Business Enablement Lead at Xbox. Previously, Tammy led Xbox’s global Developer Marketing function and partnered with Xbox President Sarah Bond to help shape the business narrative, ecosystem strategy, and high-stakes organizational initiatives. Known as a connector and trusted advisor, she brings a people-first lens to complex challenges and focuses on building durable platforms, healthy ecosystems, and high-performing teams. She is also a board member of Games for Change and the NYC Game Development Industry Council. 

Who’s the Boss? How Humans Stay in Charge in an AI-mediated World

AI tools are increasingly embedded across game business and publishing workflows, from forecasting and user acquisition to pricing, live-ops planning, content production, and partner strategy. For many teams, the challenge is no longer whether to use AI, but how to use it in ways that improve acquisition, deepen engagement, grow monetization and improve the employee experience along the way.

This roundtable focuses on practical, real-world uses of AI in game business and publishing, where its helping teams move faster, where human judgment can’t be replaced by AI, and how leaders are navigating, as automation scales. We’ll discuss concrete examples of AI-assisted decisions, what signals teams trust (and which they don’t), and how organizations are adapting roles, processes, and accountability to make AI a productive partner rather than a black box.

Rather than debating AI in the abstract, this session is designed to surface patterns, trade-offs, and lessons that participants can take back to their teams, regardless of where they are on the adoption curve.