Leanne Loombe

Leanne has been making video games for over 20 years. Starting in Indie development in the UK working on titles such as Scrabble, Risk and Magic the Gathering. After working for a 3rd party publishing division in Japan for a couple of years, she returned to the UK and joined Electronic Arts as Senior Producer. It was here that Leanne married her love for cars and games by heading up multiple Need for Speed titles.

Moving to Los Angeles, Leanne joined Riot Games, where she created and ran Riot Forge, Riots 3rd party development and publishing label working with external developers to create League of Legends single player story games. After which, Leanne was Head of External game development and publishing at Netflix where she helped create the strategy and foundations for Netflix Games.

Now, Leanne is heading up games at Annapurna, where she oversees publishing, development, and creative. Leanne is a passionate ambassador for Women In Game and focuses on encouraging women to join the industry and creating diversity in teams through mentorship, panels and events.

How to Build a Studio Identity

Creating a studio identity is challenging in any industry but is magnified in video games with studios publishing titles across a host of genres and sometimes even across mediums. How do you explain to your audience who your studio is and what’s the common thread between your games? For instance, the team at Annapurna had to consider a brand identity across film, television, games, and theatre, to identify what makes one of their titles an Annapurna release.

In this roundtable, Annapurna’s Leanne Loombe will lead a critical conversation about the importance of studio identity,  how it can shape audience behavior and why having this throughline will ultimately help guide creatives.