Kathy Vrabeck has served as President of Activision Publishing since October 2003. Prior to this, she was Executive Vice President of Global Publishing and Brand Management, where she oversaw the company�s worldwide publishing activities. Vrabeck joined Activision in August 1999 and served as Executive Vice President Global Brand Management until August 2000. Before joining Activision, Vrabeck was senior vice president/general manager of ConAgra�s Snack Food Division where she led a cross-functional business team responsible for $800 million in revenue. Prior to this, she served in various marketing and sales roles for the Pillsbury Company, as well as holding positions at Quaker Oats Company and Eli Lilly & Company. Vrabeck received a Bachelor of Arts from DePauw University and an MBA from Indiana University.
Vrabeck hosted a seminar discussing "Why Research is Your Friend and How to Use It to Impress Your Publisher or Developer."