Haiyan Zhang

Haiyan Zhang

General Manager of Gaming AI


Website: https://www.xbox.com/en-US


How The Games Industry Thrives On Innovation And Creativity, And Why AI Doesn’t Change That

The games industry has long been at the forefront of technological innovation. Game creators use advanced technology to make experiences safer, more accessible, and more immersive than ever before. Today, the growing use of AI presents both opportunities and challenges. Haiyan Zhang (General Manager Gaming AI, Xbox) will sit down with Stanley Pierre-Louis (President and CEO, Entertainment Software Association) to discuss the current state of AI today, the importance of building responsibly-designed tools, and the critical role AI can play to empower game creators and studios of all sizes.


Haiyan Zhang is General Manager of Gaming AI at Xbox. She was formerly Chief of Staff to the CEO of Microsoft Gaming and was Senior Director of Innovation at Microsoft Research Cambridge. An innovation and technology leader, Haiyan has spent the past 20 years working hands-on in software engineering, AI, user experience, hardware R&D, cloud platforms, design thinking and blue-sky envisioning. She continues to push on the boundaries where technology can transform people's lives for the better.