Stanley Pierre-Louis

Stanley Pierre-Louis

President and Chief Executive Officer
Entertainment Software Association




How The Games Industry Thrives On Innovation And Creativity, And Why AI Doesn’t Change That

The games industry has long been at the forefront of technological innovation. Game creators use advanced technology to make experiences safer, more accessible, and more immersive than ever before. Today, the growing use of AI presents both opportunities and challenges. Haiyan Zhang (General Manager Gaming AI, Xbox) will sit down with Stanley Pierre-Louis (President and CEO, Entertainment Software Association) to discuss the current state of AI today, the importance of building responsibly-designed tools, and the critical role AI can play to empower game creators and studios of all sizes.


Stanley Pierre-Louis is the President and Chief Executive Officer (CEO) of the Entertainment Software Association (ESA), the voice and advocate for the U.S. video game industry. With almost three decades of experience in the entertainment, media and technology sectors, Stan leads ESA’s efforts to showcase the dynamic impact the video game industry has on business, entertainment and culture.