Bill Roper has served as a Vice President of Blizzard North and was Director of Blizzard Entertainment, based in San Mateo, California. Roper oversaw and managed all external projects, coordinated internal development teams, and headed Blizzard's project oversight teams where he was instrumental in shaping the direction of the games. At the time of his departure, Roper was a Project Lead and Designer on an unannounced project at Blizzard North. From 1994 to 2001, Roper worked directly on all of Blizzard's top-selling products from the Blizzard headquarters in Irvine, California. These projects included Warcraft II: Tides of Darkness (Producer), Diablo (Producer), StarCraft (Producer), Diablo II (Senior Producer), Warcraft II: Beyond the Dark portal (Executive Producer) and StarCraft: Brood War (Executive Producer). He also played a key role in the world design and managed the manual design for Warcraft, Warcraft II, StarCraft, Diablo, and Diablo II. Roper also served as a producer on several Macintosh versions of these games and worked as a member of the project oversight teams for the console versions of Warcraft II: The Dark Saga, Diablo, and StarCraft 64. He also managed the authorized add-ons for Warcraft, Diablo, and StarCraft. In addition to his managerial responsibilities, Roper applied his education in Commercial Music with vocal emphasis from California State University, Long Beach, by both acting in and assisting with the direction of the voice recording for the Warcraft, Diablo, and StarCraft franchises.
Roper hosted a seminar discussing "Rewarding Your Players or Why Carrots Are Better Than Sticks."