Simon Carless

Simon Carless


Roundtable Leader



Launching New Games in a World with Lots of Popular Old Ones...How?

One of the biggest challenges in games today is simply the amount of other high-quality games already available on the market. So how do you make a splash in a PC and console game market that is saturated with great product? This roundtable will cover subjects including: what are the key drivers of attention for brand new IP? When do sequels make sense in today's market vs. expanding the original game in the series? What markets or genres have the most effective new PC and console games targeted in the past few years?


Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.