Creating Universes That Last Decades
From Warcraft to Diablo to Overwatch and more, Blizzard Entertainment has created game universes that last - and are loved - for decades. Join Blizzard Entertainment's Holly Longdale (Executive Producer, World of Warcraft), John Hight (General Manager, Warcraft), Rod Fergusson (General Manager, Diablo), Lydia Bottegoni (Executive Vice President of Story and Franchise Development), Allen Adham (Co-Founder and Chief Design Officer), and moderator Raph Koster (CEO, Playable Worlds) as they discuss their approaches to creating and maintaining these beloved universes.
As the World of Warcraft executive producer, Holly Longdale oversees the franchise's collective efforts around the WoW franchise, including the ongoing development of Dragonflight, the previous expansion Shadowlands, and the ongoing Wrath of the Lich King Classic. An 18-year veteran of the game industry, Holly has worked as a producer for a variety of games and online experiences and served as a designer and ultimately executive producer of the classic MMOs EverQuest and EverQuest II before her journey led her to Azeroth.