Creating Universes That Last Decades
From Warcraft to Diablo to Overwatch and more, Blizzard Entertainment has created game universes that last - and are loved - for decades. Join Blizzard Entertainment's Holly Longdale (Executive Producer, World of Warcraft), John Hight (General Manager, Warcraft), Rod Fergusson (General Manager, Diablo), Lydia Bottegoni (Executive Vice President of Story and Franchise Development), Allen Adham (Co-Founder and Chief Design Officer), and moderator Raph Koster (CEO, Playable Worlds) as they discuss their approaches to creating and maintaining these beloved universes.
As general manager of the Diablo® franchise at Blizzard Entertainment, Rod Fergusson oversees the company’s collective efforts around all things Diablo, including the highly anticipated Diablo IV, Diablo II: Resurrected, and Diablo Immortal. In addition to coordinating production for multiple development teams, he oversees the ongoing creation of new Diablo content, and explores new opportunities to extend the Diablo universe to audiences around the world.