Creating Universes That Last Decades
From Warcraft to Diablo to Overwatch and more, Blizzard Entertainment has created game universes that last - and are loved - for decades. Join Blizzard Entertainment's Holly Longdale (Executive Producer, World of Warcraft), John Hight (General Manager, Warcraft), Rod Fergusson (General Manager, Diablo), Lydia Bottegoni (Executive Vice President of Story and Franchise Development), Allen Adham (Co-Founder and Chief Design Officer), and moderator Raph Koster (CEO, Playable Worlds) as they discuss their approaches to creating and maintaining these beloved universes.
As executive vice president of story and franchise development at Blizzard Entertainment, Lydia Bottegoni oversees the creative strategy and execution of cross-media development around Blizzard’s award-winning game franchises. She is responsible for extending the Blizzard game universes across a variety of media formats and platforms, developing the corresponding business strategies and driving the company’s game worlds into new arenas to engage and entertain an ever-expanding global audience.