Creating Universes That Last Decades
From Warcraft to Diablo to Overwatch and more, Blizzard Entertainment has created game universes that last - and are loved - for decades. Join Blizzard Entertainment's Holly Longdale (Executive Producer, World of Warcraft), John Hight (General Manager, Warcraft), Rod Fergusson (General Manager, Diablo), Lydia Bottegoni (Executive Vice President of Story and Franchise Development), Allen Adham (Co-Founder and Chief Design Officer), and moderator Raph Koster (CEO, Playable Worlds) as they discuss their approaches to creating and maintaining these beloved universes.
As chief design officer and co-founder of Blizzard Entertainment, Inc., Allen Adham is responsible for overseeing many of the company’s products. Adham co-founded Blizzard in 1991 and served in various roles. In these roles, he has helped shepherd the company’s vision for the future while setting goals and strategies that support Blizzard’s dedication to creating the most epic entertainment experiences ever.