TRUE NORTH: Building Strategies That Evolve With The Market
Subscriptions, Blockchain, AR/VR, Metaverse, Games-As-Social-Graph� Gaming is a dynamic, mass-market, rapid-adoption industry that is highly exposed to the hottest disruptive trends that impact everything we do, from greenlighting projects to raising money to picking features. How do companies, teams, and creative/businesspeople build strategies and maintain principles to figure out what they’ll do next? Is it possible to determine where the puck is going? Is relying on introspection an absolute advantage or ultimately a detriment? How much data is too much? In this roundtable, we’ll share our principles for decision-making, potential pitfalls, successes/failures, and hopefully also have a few laughs along the way!
Haluk has been leading the business and portfolio strategy team at Marvel Games since 2015, helping curate its gaming slate across Console, PC, Mobile and XR for iconic IP such as Spider-Man, Avengers, X-Men and many others. He works closely with Marvel’s Head of Games, the highly talented in-house team of product developers and creatives, as well as numerous best-in-class partner studios. Marvel’s gaming strategy over the past years has culminated in acclaimed titles such as Marvel’s Spider-Man, Marvel Contest of Champions, Marvel’s Guardians of the Galaxy, Marvel SNAP, Marvel’s Midnight Suns and more. Originally from Turkey and an avid gamer since the heydays of C64 and Amiga, Haluk came to the United States for his MBA at Chicago Booth, after which he decided to pursue his passion and calling in games.