Breaking Through With Modern Content Strategies
With what can sometimes feel like endless games vying for gamers' attention on endless platforms and avenues for getting that attention, it's more important than ever to understand the shifting media landscape. Traditional formats like reveals and reviews are familiar mainstays in content coverage strategy, but modern media has adapted to where and how their audiences are interacting with one another. From livestreamed events to shareable TikTok videos to discovering community-formed groups within the games themselves, journalists, and game studios alike are finding inventive ways of capturing our audience's attention. Together we'll explore how that has impacted gaming communities, media strategy, and how to best plan for the future by identifying those emerging trends in content creation and community engagement.
Tina Amini is the Director of Broadcast and Events Strategy Lead at Xbox. She previously had a 13-year-long career in games and entertainment media, most recently as IGN's Editor-in-Chief.