Chip Lange has been working at Electronic Arts since 1991. His career in the videogame business spans 14 years beginning as a Sega game tester, later joining Gamepro magazine as a reviewer and finally moving to EA as a marketing manager. Lange has been an instrumental leader in the development and creation of the EA SPORTS brand as the VP marketing for that business unit. Most recently, Lange has undertaken the role of marketing manager for the Redwood Shores studio group, which covers games ranging from James Bond to John Madden Football. An avid game player, he is constantly looking for ways to better integrate marketing into the studio development process.
Lange contributed to the "Targeting Tomorrow's Consumers Today" panel.