Alexander received his PhD from the Department of Film and Media Studies at the University of California, Santa Barbara. His academic work focuses video game spectatorship industries, he has published and presented work on esports studios, esports franchising, and examining video game live streaming production cultures. He works as the manager of esports research at Niko Partners, specializing in market trends and insights for Asia.
Opportunities in Asia's Videogame Market
Asia is the world's largest market for games and esports, representing a significant opportunity for companies across the entire gaming ecosystem. This roundtable will discuss where those opportunities will come from, which segments are hot now and growing, and what the impact on the worldwide games industry will be.