Julie serves as SVP Revenue for Create Solutions at Unity after spending 5 and a half years as the SVP of Revenue & Customer Success for Operate. Julie has pioneered new platforms for advertising in the digital age, helping to create the modern day video games industry in the process. The business models she pioneered in no less than five different mediums over the years, moving from TV to web, console games, social and then mobile have driven untold value for developers and companies alike.
The New Challenges of Player Retention
2020 saw a huge influx of players as people turned to games for new ways to connect during the global pandemic. But will those new players stay? In this roundtable discussion, we’ll discuss how the pandemic affected player behaviour, if these changes are around to stay, and how developers can adjust to retain this new audience.