Jack Etienne

Jack Etienne



The Evolution of eSports

eSports is a massive industry that draws huge audiences and seems to be experiencing exponential growth.  Its success is drawing attention and investment from traditional sports organizations looking to get involved in this fast growing industry. This session brings together seasoned and successful team owners to share their thoughts on the evolution of eSports – past, present, and future. 


Jack Etienne co-founded Cloud9 in 2012 and has since grown it into one of the premier esports brands in the world. The commitment Jack has poured into his organization has earned Cloud9 the accolades of Best Esports Team at the 2016 and 2017 Game Awards and Most Valuable Esports Team at SXSW 2015. In addition to the industry recognition, Jack has built Cloud9 into a viewership powerhouse, and was the first North American team owner to provide his players benefits including matching 401K, health insurance, and free tax and financial planning. Jack is looking forward to being a part of the esports world for many years to come.