As executive vice president, Sony Computer Entertainment America, Jack Tretton oversees the first part product development and is responsible for Sony Computer Entertainment America's sales and channel relations in the United States, Canada, and Latin America. Tretton brings to his position more than 20 years of consumer product experience, 19 of those directly in the videogame industry. In tandem with his current role, Tretton serves as a corporate executive officer of Sony Computer Entertainment Inc.
Tretton hosted a seminar discussing "The Challenges and Risks of Getting the Next Generation of Games Funded and Developed."