Roger Snow

Power Hour: Engaging the Consumer "Designing for Money" 

Roger Snow is one of the most successful table game developers in history.

Snow, the senior vice president of products for Shuffle Master, started inventing games in 2001 and now has more than 1,000 tables in casinos around the world. He has 15 different titles in the market—by far the most of any developer—and his biggest hits are Ultimate Texas Hold’em, Four Card Poker, Dragon Bonus and Crazy 4 Poker.

Snow, 40, has just released three new games: Five Card Omaha, Ultimate Draw Poker and Four Card Draw Poker. They will all debut in casinos later this year.

Before joining Shuffle Master in 2000, Snow was casino administrator at three Las Vegas Strip casinos: The Mirage, Bellagio and Paris. Prior to that, Snow was as a journalist for newspapers, radio stations and television stations in Massachusetts and New Hampshire.