Keith Lee

Keith Lee

CEO and Co-Founder


Keith co-founded Booyah to revolutionize the consumer experience.  Booyah is defining an exploding new market called Real-World Gaming -- blending new forms of interactive entertainment by bringing together elements of the real world and the digital world.  Made by Booyah, MyTown is the most popular location-based mobile social game, NightClub City has been named Number 1 Facebook game and InCrowd is growing location based social interaction app.  Keith is a veteran of the interactive entertainment industry with a proven track record of helping create best-selling video games, developing compelling experiences, and attracting broad audiences into the gaming space. Prior to founding Booyah, Keith was the Lead Producer for Blizzard Entertainment's Diablo III franchise (creator of World of Warcraft). The Diablo series has sold over 20 million copies worldwide. Before Blizzard, Keith's time at Insomniac Games helped propel the Ratchet & Clank series to surpass 10 million units sold. Leading up to the games industry, Keith worked at several investment banks, including Morgan Stanley and Goldman Sachs. Keith graduated from Stanford University with a BS in Computer Science and a BA in International Relations and Economics. 

Follow on Twitter: @keithlee0