Mr. Geoffrey Zatkin serves as President and Chief Operating Officer at Electronic Entertainment Design and Research (EEDAR).� Recognized by Forbes magazine as #15 of America�s Most Promising Companies, EEDAR is a business intelligence company that empowers investors, publishers and developers to make informed decisions about the video games they are creating and the capital spent to produce them.�
�
Co-founding the company in 2006, Mr. Zatkin oversees EEDAR's research services and product development including GamePulse�, the leading business intelligence and market research service for the video game industry, and DesignMetrics�, a suite of diligence and analytic services for in-development game titles.
�
In addition to his work with EEDAR, Mr. Zatkin has over a decade's worth of video game industry experience, having performed in senior design roles for both international corporate entertainment conglomerates and independent development studios.
�
Mr. Zatkin specializes in game design and emerging technology trends for the video game industry, with a particular emphasis on massively multiplayer games, feature categorization and feature trending.
�
Mr. Zatkin has a background is in psychology, video games and pop culture, and is currently living in San Diego with his wife and two cats.