Mike Yuen is responsible for worldwide content and services, publishing, and developer relations including evangelizing, growing, maintaining, and supporting relationships with publishers and developers in games, education and other services.
Mr. Yuen, a former Zeebo, Inc. board member and co-creator of the Zeebo concept, joined the company from Qualcomm where he served as Senior Director of Games and Services. He joined Qualcomm in June 2001, and as Director of Developer Relations is widely credited with helping to create a global BREW ecosystem that has generated more than 2 billion transactions and paid out more than $2 billion to mobile content providers.
Mr. Yuen has been in the game industry for more than 12 years with companies including Accolade (Atari), GTE Entertainment and Hammerhead Entertainment. He currently sits on the advisory board of the LA Games Conference and the board of Zeebo Brasil, and has previously served on the boards of Game Developers Conference Mobile, the San Diego Software Industry Council and Mobile Entertainment Forum Americas. Mr. Yuen holds a bachelorʼ;s degree in computer science from UCSD and an MBA from UC Davis.