A creative visionary in the entertainment and media world for the past 25 years, Jordan is responsible for driving 42 Entertainment's overall creative vision and steering conceptual development on behalf of 42's clients and partners. In this role, Jordan provides hands-on direction to all 42's creative teams.
The creative motivating force behind the founding and success of a number of companies, Jordan launched his career in 1980 when he co-founded FASA Corp., and led the design and creation of game lines such as BattleTech, Shadowrun, and Crimson Skies. in 1987, Jordan and his partners founded VWE, and built the world's first virtual reality entertainment venue. The BattleTech Center. In 1992, members of the Disney family acquired a majority stake in VWE.
In 1995 Jordan foundee FASA Interactive to develop MechWarrior, a PC game that ultimately sold more than 11 million units. Microsoft acquired FASA Interactive in 1999 and Jordan assumed the role of Creative Director of Microsoft's Entertainment Division.
In 2000, Jordan and Dawne Weisman founded WizKids, creating collectable miniatures games such as Mage Knight, Marvel HeroClix, and Mechwarrior: Dark Age. Retail sales for WizKids Products topped $100 million in 2002. In 2003, Jordan sold WizKids to the Topps Company.
Jordan has won over one hundered awards during his career, including election to the game designers' hall of fame by the Academy of Adventure Gaming Arts & Design and selection as Pacific Northwest Entrepreneur of the Year for 2003 by Ernst & Young.