Dale Herigstad

Dale Herigstad

Creative Director and Co-Founder


Spatial Navigation:  New Interfaces for the Screen

With twenty-five years in graphic design for television and film, and over a dozen years experience working with interactive user interface design, Dale brings a unique perspective to his role as Schematic's Creative Director and co-founder. Dale has designed more than 15 network broadcast packages. He directed and designed the on-air graphics for three Winter Olympics for CBS (Albertville 92, Lillehammer 94, and Nagano 98), ultimately winning three Emmy awards for this work. His user interface experience bridges Enhanced and Interactive TV, the Internet, and broadband networks, as well as emerging wireless media. Leading development in interactive television, Dale designed the interface for Time Warner's groundbreaking Full Service Network in Orlando.

Dale began his career in the late 70's, working with TV industry giant, Harry Marks, creating network branding systems for ABC and NBC. For 18 years, he worked in Hollywood as an independent Creative Director, working with the leading motion design firms in California. In 1998, he founded H Design, which created network branding packages for Fox Network, Fox Sports Net, WebMD Television, and National Geographic Channels International. He pioneered new spatial navigation interfaces for Sony, as well as new enhanced programming for CSI, Survivor Africa, Life360, and Turner Classic Movies. He regularly speaks at Promax/BDA, Siggraph, and other events, including CHI where he presented on design for ITV interfaces. He has been active for many years with the AFI Enhanced TV Workshop. Dale has taught design, information architecture, and animation at California Institute of the Arts, Art Center College of Design in Pasadena, and UCLA. He served on the board of the Broadcast Designers Association, and is currently on the board of the Interactive Television Alliance.