Will Wright, Maxis's Chief Designer, co-founded Maxis with Jeff Braun in 1987. Will Wright began working on what would become SimCity-The City Simulator in 1985. SimCity was released in 1989, and within a few months became a hit. Wright's fascination with simulations was further explored in SimEarth, SimAnt, and the latest incarnation of SimCity, SimCity 3000 Unlimited. Wright's game, The Sims, puts players in charge of the lives of simulated people. Released in February of 2000, this widely popular title has become a cultural phenomenon. Will is currently working on Sims Online. Will Wright is an Academy of Interactive Arts and Sciences Hall of Fame honoree.
Wright contributed to the "Lessons of Going Online" panel.