Tony Kee, named vice president of marketing for Ubisoft in June, 2002, brings to the company a diverse background of marketing in the video game and music recording industries. Kee is a veteran marketer who worked in the music industry for ten years as artist manager and label executive, and then joining the video game business in 1995 at GT Interactive. At Ubisoft, he oversees all areas of product marketing, public relations, packaging and promotions. While working in the music industry, Kee was the personal manager for Kid Rock for three years, and then later signed Rock to Continuum Records, a label Kee helped establish. Other artists on the label included Ronnie Wood, Roger Daltrey and Charlie Watts, who all released solo albums with Continuum. Later, at GT Interactive, Kee managed the marketing campaigns of several major game brands. Initial products included several id Software titles, including Doom II and Quake. Other brands he managed include Duke Nukem, Unreal, Oddworld Inhabitants and most notably Driver, the biggest selling release of 1999. Born in Paterson, NJ, Kee earned his BS in Engineering from Rutgers University in 1986. While in college, Kee made time to serve as tour manager for several national and international concert tours. After graduating, Kee was a full time business manager for several major and local recording artists and owned a night club in New Jersey, dedicated to nurturing local musical talent. Kee and his wife Cristina have twin sons, Sebastien and Jude (b. Aug. 10, 1999). His hobbies include golf, an also “being the bad guy that the Power Rangers get to beat up and watching Rescue Heroes videos.”
Kee contributed to the "Targeting Tomorrow's Consumers Today" panel."