Automobile Design for the Video Game Generation

Alec Bernstein is Director of Advanced Communications for BMW Group Designworks/USA. Since joining the company in 1994, he has brought his talents to BMW Munich with early phase I-Drive concept work announced in the new 7 series for the Z9 show car at Frankfort Auto Show 2001. He has also been involved in projects at Siemens Munich, Cal-Tech Pasadena, and NASA’s Pasadena Jet Propulsion Lab.

Bernstein previously spent nine years as a design engineer consultant for Energy Efficiency Product Development companies in Washington, DC, working on energy controls and data collection. He is a holder of several patents in energy systems and interface designs.

After studying Classical Languages at Columbia University, Bernstein earned a Bachelor of Music in Composition from Peabody Conservatory of the Johns Hopkins University and, subsequently, a Bachelor of Science in Product Design from Art Center College of Design in Pasadena.

He is a founding member of Musicians for Digital Audio Tape and has won numerous awards, including Best Visual Design, at the 1994 Apple Interface Competition."